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Switchwords are powerful poignant words used to connect directly to the subconscious mind, giving it direction for drawing the essence of the Switchword to you. The more a Switchword is repeated, the more it affects your energy. The more it affects your energy, the more you draw the experience, condition or response the Switchword represents to you.

How do Switchwords work?

The subconscious mind records and files away everything going on around you on every level, 24 hours a day 7 days a week, for future reference. As it observes similar experiences, conditions or responses associated with a word or action over and over again, the subconscious mind begins to anticipate and even look for (attract) these experiences, conditions or responses. These actions or words become Switchwords – switches for bringing about the specific experiences, conditions or responses associated with the words or actions. Switchwords bypass the conscious mind and activate switches in the subconscious mind.